NIKE X NBA
To kick-off the Nike x NBA partnership, we were tasked to plan and shoot editorial content that could sustain the entire 2017-2018 season. To do so, we spent two days shooting Nike's top athletes, capturing interviews, portraits, video and BTS—offering a closer look at the teams and players as the season progressed.
TIP-OFF
NBA's season opener was coordinated with a Nike App takeover, prompting fans to follow their favorite teams and players.
PERSONALIZED CONTENT
Over 100 storylines were mapped before the season began, allowing for real-time, personalized content at scale for each team and athlete.
CREDITS
Group Creative Director: Johnny Budden
Creative Director: Tim McDonell
Associate Creative Directors: Reef Younis & Dan Peters
Senior Art Director: Khoi Phan
Strategy Lead/Interviewer: Elisa Peebles
Executive Producer: Dustin Freeman
Copywriter: David Azrael
Account Director: Nic Camacho
Photographer: Andy J. Scott
Connected Jersey: AKQA NYC