HEAD IN THE GAME.
FEET IN THE CLOUDS.
To launch the PG4, we took the design inspiration behind the shoe, hacked an airline safety film script and put Paul George front and centre for the inaugural PG Airways flight.
NOW BOARDING
Directed by Neal Brennan, Clippers teammates Jerome Robinson and Landry Shamet boxed out for the arm rest, superfan Darrell ‘Clipper’ Bailey got acquainted with WNBA legend Lisa Leslie and WNBA star Kayla McBride drained a few empty bottles.
SHOE DROPS
Each of the five PG4 colorways dropped with their own airline-inspired theme—from overhead bins to security trays, first class meal service to utility life vest packaging.
FREQUENT FLYERS
Each PG4 colorway drop issued an exclusive 'pre-flight check in' pass on the Finish Line Winner's Circle app, sending PG's fans to Finish Line stores to pick up the kicks and unlock PG Airways swag—including in-flight safety cards, vintage posters and a limited-run of brass pilot wings.
THANK YOU FOR FLYING
Oh, and it turns out Clippers owner (and 14th richest human on the planet) Steve Ballmer also works at the airport. Who knew?
AKQA
CD: Whitney Jenkins
ACD: Reef Younis
Art Director: Jake Skirving
Designer: Gustav Holtz
Senior Copy: Jonanna Widner
Senior Copy: Amy Boyd
Copywriter: Chris Lucia
EP: Dustin Freeman
Project Manager: Ryan Rossi
Client Partner: Dan Jones
PARTNERS
Director: Neal Brennan
Production: Caviar
Animation: Frost
Editing: Cabin Editing Company
Sound Mix: Lime Studios
NIKE
Ricardo Gaitan
Josh Leon
Courtney Thomas