BEAUTY IN MOTION
Meta Quest Pro was years in the making and deserved a direction that unapologetically celebrated its beautifully designed capabilities. Partnering with the incredible ManvsMachine, we created a perception-bending journey that effortlessly shifted from reality to a dream world in a variety of unexpected abstractions and metaphors.
BEYOND REALITY
A thing of beauty, power, and possibility, we wanted to make the creative tensions between real and virtual worlds our conceputal playground. So we obsessed the sophistication of the product design, explored and experimented with dynamic, visual transitions, and grounded the world in a photorealistic human environment.
META
Global Director of Marketing: Chelsey Susin-Kantor
Executive Creator Director: Kako Mendez
Creative Director: Dan Peters
Content Lead: Reef Younis
Producer: Jamie Gartner
Program Manager: Sosia Bert
PARTNERS
3D/Animation: ManvsMachine
Design Director: Phillip Peters
Executive Producer: Dawn Christy
Music/Sound Design: Butter Music