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STREET YOUR GAME

Young footballers in Latin America don't always have access to great pitches, so we inspired them to turn their city into a training ground with a small-sided training film series adapted for streets and tight spaces.

 
 

NIKE FOOTBALL APP

The training films lived exclusively in the app within the training hub—this allowed players to access drills quickly and easily on-pitch, direct from their phone. Here, each drill had additional directions, number of reps, recovery time and step-by-step breakdowns to complement each film.

 

AKQA
CD/Director: Reef Younis
Client Services: Ian Applegate

PRODUCTION
DoP: Anibal Hernandez
Editing: Picture Farm
Photography: Michael Tessier

NIKE
Josh Leon
Timi Killam
Genny Richardson