SCHOOL OF X

Most small-sided tutorials amount to flashy freestyle highlight reels, so we added some substance to the style by breaking down game-changing moves created by street players from all over the world.

LOS ANGELES

AMSTERDAM

PARIS

INSTAGRAM

For Paris, we created short videos for Instagram to drive our audience to the main films. Within 48 hours, each Instagram loop had been viewed over 1m times—the first time any Nike category had hit the 1m mark for Insta plays.

🌀 Master the moves that matter with The Hypnotizer. Learn the step-by-step guide and take your game up a gear, only in the Nike Football App. #NikeFootballX

A post shared by Nike Football (Soccer) (@nikefootball) on Apr 29, 2016 at 7:19am PDT

🚦 Master the moves that matter with The Zig-Zag. Learn the step-by-step guide and take your game up a gear, only in the Nike Football App. #NikeFootballX

A post shared by Nike Football (Soccer) (@nikefootball) on Apr 28, 2016 at 7:13am PDT

⚡ Master the moves that matter with The Tac-Tac. Learn the step-by-step guide and take your game up a gear, only in the Nike Football App. #NikeFootballX

A post shared by Nike Football (Soccer) (@nikefootball) on Apr 27, 2016 at 7:00am PDT

AKQA
Creative Director: Toby Burnett
Associate Creative Director: Adrian Stannard
Associate Creative Director: Reef Younis
Senior Designer: Nishat Akhtar
Senior Designer: David Oliva
Client Services: Ian Applegate
Senior Producer: Grace Carroll
Senior Producer: Charlotte Greywoode

PRODUCTION
Consultant: Edward Van Gils
Photographer: Scott Heavey
Director: Chris Anderson
Director: Toddy Stewart
Production: Picture Farm
Editing: Picture Farm

NIKE
Nicolas Cessot
Phil Campbell