R/Y

THE CHANCE 2012

We devised a competition called The Chance, which used social media to discover exciting young footballing potential, selected the best players we found and trained them hard before putting them in front of pro scouts with the power to change their lives.

We then spent a sleepless week in Barcelona tracking every run and capturing every moment of the trials to turn around real-time stories across Nike Football social channels—from live updates to daily recap films.

Inspired by the opportunity, The Chance attracted 150,000 young competitors from 55 countries across the globe, all vying to get the attention of Nike Football’s elite scouts on social media. We picked 100 potential stars to compete at the Global Finals in Barcelona, and over five intense days, the 100 Finalists trained under the watchful eye of FC Barcelona coaches, players and the Nike Academy coaching team.

With the 100 cut to 52 (then just 26 for the definitive final game), two squads went head-to-head as the coaches made their final decision on the Final 16.